Turn Your Spring Jobs Into Your Best Marketing Tool: Using Photos and Videos to Get More Work
Spring construction season is here—and every job you finish is a chance to show off your skills. Here’s how to use photos and videos from your current projects to win your next ones.
If you’re out there getting muddy this spring, slingin’ gravel or framing houses, here’s some free marketing advice:
Don’t just do the work. Show the work.
In today’s world, people want proof. They want to see that you’re the real deal. And the good news? You’re already doing the work. All you’ve gotta do is document it—and turn that into more jobs.
Let’s talk about how to use photos and videos from your spring projects to bring in new business.
1. Snap Photos While the Job’s in Progress
Don’t wait until everything’s cleaned up and picture-perfect. Grab a few photos while the job is happening. Show your crew working. Show the materials. Show progress from start to finish.
You don’t need a fancy camera. A decent smartphone will do just fine—as long as it’s not covered in concrete dust.
Take wide shots, close-ups, before-and-afters. People love that stuff.
2. Take “After” Photos You Can Be Proud Of
Once the job is done, take 5–10 minutes to snap some solid “after” photos. This is where you show off your craftsmanship. Clean up the site, get the lighting right, and take multiple angles.
Pro tip: Don’t stand right next to the job. Step back a little. Make it look intentional.
These finished photos are gold for your website, your social media, and your Google Business profile.
3. Film Quick Walkthrough Videos
A 30-second walkthrough of a finished deck, a new retaining wall, or a clean concrete pour? That’s the kind of stuff that builds trust fast. Talk through what you did, or just let the camera roll while you walk the job.
Post it to Facebook, Instagram, TikTok, or even YouTube Shorts. These platforms love real, raw content—especially from tradespeople who know their stuff.
4. Don’t Be Afraid to Be in the Shot
People want to hire people—not faceless companies. Let them see who you are. A quick selfie video where you say, “Hey, we just wrapped up this patio install out in [town]. Customer’s happy, we’re happy—on to the next!” goes a long way.
You don’t need to be polished. You just need to be you.
5. Use That Content Everywhere
Here’s where it gets good. Once you’ve got some content, use it:
- On your website portfolio or gallery
- In social media posts
- In Facebook and Instagram ads
- On your Google Business profile
- In email newsletters
- Even in printed materials like flyers or yard signs
Every photo or video is another chance to show someone what you can do—and prove that you’re working and busy this season.
6. Ask Your Customers for the Green Light
Most people are happy to let you share photos of the job—as long as you ask. If it’s a residential job, avoid showing house numbers, license plates, or anything that might be too personal unless you’ve got permission.
Better yet, ask your customer for a quick review and include that with the post. Now you’ve got social proof to go with your visuals.
Bottom Line
Your spring projects are more than just a paycheck—they’re marketing ammo. Every deck you build, every driveway you pour, every renovation you finish is a chance to get noticed by your next customer.
So don’t keep your hard work hidden. Show it off. Let the photos and videos do some of the selling for you.
Your next job might be just one post away.
NEED HELP WITH YOUR MARKETING?
Several members of the ProfitDig team are highly experienced in the field of Internet marketing and would be happy to help you grow your business. Oh, and don’t forget…we also sell the world’s easiest to use construction bidding and costing solution!