Starting your own construction business can be exciting—but also a little overwhelming. One of the most common questions we get from new contractors is: How do I get that first GC or architect to take a chance on me? We recently tackled this question on an episode of ProfitDig Live, and what came out of it was a mix of practical advice, real-world experience, and a few laughs about stress and gray hair.
Here’s the breakdown.
1. Start with Who You Know
If you’ve been working under someone else, don’t underestimate the value of the relationships you’ve already formed. Site superintendents, foremen, and project managers may remember you—even if you weren’t the boss. Let them know you’re planning to branch out. Just planting that seed can lead to work down the road.
2. Get Yourself on Vendor Lists
A lot of GCs maintain a preferred vendor list. Getting on it usually means showing:
- A contractor’s license
- Proof of insurance
- A few solid references
And when we say references, we don’t mean your former employer. We mean past customers—people you’ve done actual work for as a contractor. Even if you’re just getting started, you can build these references by working for a small GC or home builder. Jobs like installing a water line, sewer hookup, or cutting in a driveway can be a great way to prove yourself.
3. Show Up Like a Pro
You don’t have to wait to be invited. If you see a GC working on a jobsite and it looks like they’re missing a subcontractor, go introduce yourself. But do it right:
- Wear safety gear
- Look professional
- Bring business cards (yes, the old-school kind)
You don’t need to spend a fortune—print your own if you have to. But make it easy for them to remember who you are and what you do.
4. Build a Simple Portfolio
A huge plus? A portfolio. Even a basic one. You don’t need a slick website—just a place where someone can see your past work. That could be a Facebook page, a Google Drive folder, or a QR code on your business card that links to project photos and a short summary of each job. It shows you care about your work and you’re proud of it. That alone can set you apart.
5. Promote Yourself (the Right Way)
Self-promotion doesn’t mean being a blowhard. It means being honest about where you are and where you’re trying to go. After you finish a job, thank the customer, let them know you’re just getting started, and ask them to refer you if they know anyone needing similar work.
You’d be surprised how far a little gratitude and communication can go. People aren’t going to be mad that you’re trying to grow—they’ll often admire it.
6. Don’t Bite Off More Than You Can Chew
This one might be the most important: Don’t take on a job you’re not ready for. If someone throws you a big project that’s above your experience level, be honest. Thank them for the opportunity, but let them know you’re not quite there yet. It shows maturity—and it’ll earn you respect. Better that than getting in over your head, losing money, losing sleep, and burning a bridge you’ll never get back.
Starting a construction business is as much about building relationships as it is about doing great work. Focus on the fundamentals: show up prepared, act professionally, be honest about your capabilities, and take pride in your work. Make it easy for people to trust you—by sharing past projects, following up with gratitude, and never overpromising. It might take time, but if you consistently deliver quality and communicate clearly, word will spread—and the work will come.
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